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Oct. 6st, 2015

Agritechnica Trader is the most important magazine for the industry about Agritechnica. Backgrounds, facts und impressions edited compactly on 116 pages.

Current Issue 2015

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AGRITECHNICA presented to Russian farmers

October 6th, 2016

This week AGRITECHNCA is presented to interested visitors at the Russian agricultural machinery Exhibition AGROSALON 2016 that is held from 4 to 7 October.

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More than 200 companies are presenting their machinery and equipment for field work covering the area of approximately 60 sq. meters. 
Leading manufacturers of agricultural machinery and equipment show interest in the upcoming AGRITECHNCA in Hanover. The next AGRITECHNCA will be held from 12-18 November 2017. For more information visit www.agritechnica.com.

AGCO and Maschio Gaspardo Launch Partners of AGRITECHNICA ASIA 2017

July 13th, 2016

With the manufacturers AGCO and Maschio Gaspardo, the organizers of AGRITECHNICA ASIA 2017, DLG International (Deutsche Landwirtschafts-Gesellschaft – German Agricultural Society) and VNU Exhibitions Asia Pacific, have brought two more top-flight launch partners on board. The two project managers Marie Servais (DLG) and Akachai Ponsomboon (VNU) interpret this as a clear signal “for the further rise in interest in Asia’s markets among manufacturers of agricultural machinery and equipment”. Prior to this, LEMKEN, LOVOL and PÖTTINGER had already agreed to act as launch partners for AGRITECHNICA ASIA 2017 which is being held in Bangkok (Thailand) from 15 to 17 March 2017.

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Mirco Maschio, President of Maschio Gaspardo Group, said, “Maschio Gaspardo Group has been operating in the Asian market for over a decade, and is known for its wide product range, dedicated network and prompt customer service. Maschio Gaspardo Group not only focuses on the production and sales of agricultural machinery, but also plays an important role in the enhancement of agricultural mechanization. In the last few years, the company has invested heavily in two new production sites in China (Qingdao) and India (Pune) to serve the Asian markets. This investment is an important step in achieving the global leadership position in providing complete crop solutions to farmers. We decided to participate as a launch partner at the first AGRITECHNICA Asia in Bangkok, aware of the strategic importance and the considerable growth of the Asian market in recent years.”

Alex Baker, Manager – Far East, AGCO Holdings (Singapore) Pte Ltd, also stressed the importance of the Asian market for tractor manufacturers. “Thailand continues to be a challenging market with retail finance being a key driver in mechanization for the volume market i.e. compact tractor sector. For the higher horsepower sector, weather and commodity pricing are key. The larger producers are looking to mechanization to streamline and improve productivity. This is exciting, as technology and machinery innovation play a large part in this process. The same can be said for all countries in Asia. Myanmar is opening quickly with a need for modern equipment, and in Vietnam cropping is changing so there is a shift in machinery types and sizes. The Indonesian market, especially the sugar industry, is seeking solutions due to labor issues. There is increased demand for technology and mechanization in some size or sector in all countries.”

The first AGRITECHNICA ASIA will be held parallel with VIV Asia, Asia’s largest animal husbandry exhibition and Horti Asia, the leading trade fair for Horticultural and Floricultural Production and Processing Technology, at BITEC, Bangkok, from 15 to 17 March 2017. This will make it possible to exploit synergies between animal husbandry and crop production and give the first AGRITECHNICA ASIA an additional boost.

Mechanization of Asia’s agriculture covers a wide range. At AGRITECHNICA ASIA the emphasis will be on solutions for agricultural machinery and equipment that are both relevant and important to the development of agriculture in Asian markets. In the coming decade mechanization and the use of modern machinery will increase strongly, above all due to a growing shortage of labour, more intensive competition and the resulting need to lower production costs.

While the focus at the world’s leading trade fair for agricultural machinery and equipment AGRITECHNICA in Germany lies on innovations in cultivating maize and cereals, AGRITECHNICA ASIA will also feature local solutions for cultivating rice, cassava and sugar cane.

For further information about AGRITECHNICA ASIA please contact Ms Marie Servais, Project Manager ( M.Servais@DLG-International.com), or Mr. Akachai Ponsomboon, Project Manager ( akachai.pon@vnuexhibitionsap.com).



April 22nd, 2016

DLG International and VNU Exhibitions Asia Pacific to launch an Asian version of the world’s leading agricultural exhibition, AGRITECHNICA, in Thailand: AGRITECHNICA ASIA in 2017

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Bangkok/Frankfurt – 22 APRIL 2016
The two leading exhibition organizers in livestock and agricultural machinery today announced a joint-venture agreement to launch a new exhibition, AGRITECHNICA ASIA, 15 – 17 March 2017 in Bangkok, Thailand. The Asian edition of AGRITECHNICA, the world’s largest trade fair for agricultural machinery and equipment, is set to be the first agricultural exhibition that covers all of Asia by focusing on Asia’s largest agricultural buyers from across the region.

Under the terms of the joint venture, the DLG – German Agricultural Society, organizer of AGRITECHNICA in Hanover, Germany, and Dutch-Thai exhibition organizer VNU Exhibitions Asia Pacific, organizer of VIV Asia in Bangkok, will collaborate to establish one of the most powerful joint ventures in the agricultural exhibition industry. 

The first edition of AGRITECHNICA ASIA will be held from 15 - 17 March 2017 at BITEC, Bangkok, Thailand, in conjunction with VIV Asia, the largest livestock exhibition in Asia. The co-location will further accelerate the inaugural edition of AGRITECHNICA ASIA, leveraging synergies between animal and crop production.

While the focus in Europe is on innovations for the cultivation of cereals and maize, AGRITECHNICA ASIA will expand the exhibition program further to include local solutions for the cultivation of rice, cassava and sugar cane.

The mechanization of Asian farms covers a wide range of capabilities. At AGRITECHNICA ASIA the emphasis will be on agricultural engineering solutions that are both relevant and important to the development of agriculture in the Asian markets. Mechanization through modern machinery will increase significantly in the next decade mainly due to the growing labor shortages, more competition and therefore the requirement to reduce production costs.

“In addition to the strong growth currently in individual Southeast-Asian countries, this developing region as a whole will be further boosted by the ASEAN grouping by further regional integration in economic cooperation, food trade development and agri-innovations for sustainable food production“ added Dr. Achim Schaffner, DLG´s Head of Agricultural Economics. Thailand is considered a hub for the machinery trade in the region which is underlined by the choice of Bangkok as the venue for AGRITECHNICA ASIA.

“Asia is very important part of the global food supply chain with vast land and rich natural resources. Agriculture plays a very important role in Asian economy. The world's  top brand agricultural companies stand out in the region. Now AGRITECHNICA comes to Asia. I believe it will definitely bring new platform and opportunities to the development of agriculture in Asia.
Lovol Group is very pleased to join hands with the DLG to present our brand, products, technology and service to the customers from around the world on this platform of AGRITECHNICA ASIA,” says Mr. Wang Guimin, Chairman of the Board, LOVOL, China.

To ensure an impressive launch of AGRITECHNICA ASIA, the organizers decided to realize an international hosted buyer program for the top 150 agricultural decision makers in Asia-Pacific.

“We consider Asia-Pacific as one of our key growth regions. The steep rise in dairy consumption is leading to an upswing in mechanization of grassland management to which Pöttinger, as a grassland specialist, can make a valuable contribution. We also see a great need for investment in arable farming. Pöttinger has the right solutions for both small-scale farming structures and large farms.” said Mr. Heinz Pöttinger, Managing Director PÖTTINGER Landtechnik GmbH, Austria.

The first edition of AGRITECHNICA ASIA is supported by the world’s leading launch partners LEMKEN, LOVOL and Pöttinger with some further leading agricultural manufacturers in discussion.

Particular emphasis will be placed on the development of a relevant professional program accompanying the exhibition. With the support of industry experts, its aim is to enable transfer of know-how through innovative technology for agricultural farms in the region, as well as to strengthen the agricultural network for agricultural machinery manufacturers in Asia. Also of importance is the recognition of innovative agricultural technology developments in Asia through an AGRITECHNICA ASIA innovations award scheme.

"The key goal is to develop new markets together with the agricultural machinery industry. We will bring the top decision makers from ASEAN, China, India, Japan, Korea, and the Middle East together," said Bernd Koch, Managing Director DLG International GmbH.

“LEMKEN, the specialist supplier for professional arable farming, has been active for many years in the Chinese and Indian markets. Our versatile product range is suitable in many ways to mechanize agriculture in the Asia-Pacific countries and thus provides a significant potential for the future. In order to accede and develop these markets, LEMKEN intends to participate in the first AGRITECHNICA ASIA in Bangkok 2017. This first international exhibition for agricultural machinery in the area provides for LEMKEN an important basis for the future business development,” said Anthony van der Ley, CEO LEMKEN GmbH & Co. KG, Germany.

DLG (German Agricultural Society) is an independent and non-political organization with a large global network, undertaking not-for-profit activities in key agricultural countries. The organization acts as a partner for the successful development and expansion of international business for foreign companies investing in overseas markets. Through its many specialist exhibitions companies, the DLG supports companies in finding new and appropriate markets by bringing partners together also at the local level. In 2015, DLG organized the AGRITECHNICA exhibition, as well as more than 25 exhibitions in 15 countries. These events have not only resulted in new customers and contracts, but also provided opportunities for greater brand and product awareness for the companies involved. This served as an ideal route for sustainable entry into new markets.

DLG International GmbH operates since 1987 as a highly specialised consulting company with focus on services for organisations of agribusiness and food industry. It has eight international subsidiaries: DLG RUS OOO in Russia; DLG Italia; DLG BENELUX in the Netherlands; DLG AgroFood in Poland; DLG Inter Marketing in Romania; DLG Fuarcilik in Turkey; and DLG AgroTechService in China, as well as IFWexpo in Heidelberg, Germany.

The joint venture brings together the complementary strengths of DLG and VNU Exhibitions Asia Pacific. "At VNU Exhibitions Asia Pacific we have successfully co-developed some of Asia’s leading trade shows with German organizers in the past. Working with DLG is a strategic joint-venture that will deliver an incredible business platform for the Asian market. Most importantly, we incorporate the entire industry from the very beginning to tailor a marketplace that serves their needs," revealed Mr. Nino Gruettke, Managing Director of VNU Exhibitions Asia Pacific.

For more information about AGRITECHNICA ASIA, please contact Ms. Marie Servais, Project Manager ( M.Servais@DLG-International.com) or Mr. Akachai Ponsomboon, Project Manager ( akachai.pon@vnuexhibitionsap.com ).
Media Contact:

DLG e.V.
Mr. Dietrich Holler; Email: D.Holler@DLG.org; Tel +49 6924788-200
Mr. Friedrich Rach; Email: F.Rach@DLG.org; Tel +49 6924788-202
International enquiries: Mrs. Malene Conlong; E-Mail: M.conlong@dlg.org; Tel +49 69 247 88-237

VNU Exhibitions Asia Pacific
Mrs. Panadda Atthakowit; Email: panadda@vnuexhibitionsap.com ; Tel + 6626700900 ext 204
Mrs. Saengtip Techapatiphandee; Email: saengtip.won@vnuexhibitionsap.com


Supplier industry makes strong showing at Agritechnica 2015

December 18th, 2015

Systems & Components scores on cross-industry approach and future-oriented programme

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(DLG). A new concept, a new arrangement and new ideas – the strategy further refined by DLG who hosted the Systems & Components fair within Agritechnica set a new benchmark this year. Held under the auspices of Agritechnica, the world's leading trade fair for agricultural machinery, the Systems & Components shows once again emerged as a powerful innovation driver and solution provider. Placed at the heart of the fair in Halls 15, 16 and 17 – an arrangement which was appreciated by exhibitors and visitors alike – the suppliers’ industry platform presented a wide range of innovations, trends and visionary developments of engines, hydraulic systems, axles and drive technology as well as cabs, electronic systems, and parts plus software and tyres for mobile machinery. Systems & Components benefitted from the high recognition and esteem which Agritechnica enjoys in the international community (1,627 non-German exhibitors from a total 2,907 exhibitors in attendance and 450,000 visitors, 98,000 of whom came from 115 countries) and was once again able to raise its profile.
Farm machinery as a technology leader
In his keynote speech, DLG President Carl-Albrecht Bartmer described the present situation of the agricultural industry as follows: “The resourcefulness of our farmers is challenged every day. In fact, they need tools that help them make sound decisions and which automate specific processes. And this what technology is indeed offering today: sensor-based data collection, GPS positioning and the use of electronic control systems for unprecedented precision farming have all become a reality. All these field-ready solutions are on show here at Agritechnica.”
After all, the agricultural machinery industry has long since developed into a technology leader, with even such innovative industries as the automobile and aerospace industries using standards that were initially developed by the agricultural industry. This spurs the motivation of DLG to promote and foster the cross-industry dialogue between trade visitors and Systems & Components exhibitors. Hence, the show offers a comprehensive update on the state of the art of agricultural technology to visitors from related industries such as construction, mining, road construction and earth moving, but also to the stakeholders in the farming industry.
Sharing experience across industries
Hi-tech that was considered to be a pipe dream only a few years ago is on the point of becoming a reality today. Digital networks and technology seem to offer promising solutions for the challenges agriculture and farm machinery are facing, asserts Professor Ludger Frerichs, Head of the Institute for Mobile Machines and Utility Vehicles at Braunschweig University of Applied Sciences. Professor Frerichs sums up the insights he has gained at the show: “Mobile machines will be equipped with intelligent systems that communicate and manage processes automatically. The focus is on boosting productivity and efficiency, the careful use of resources and on such requirements as unmanned machine operation as applied in intra-logistics. To automate complex jobs carried out by mobile machines, it is necessary to automate driving and machine functions. This in turn requires research into and development of the requisite technology. Cross-industry dialogues, as promoted by Systems & Components, encourage the interaction between the scientific community, R&D developers and customers.”
An educational programme aimed at finding hands-on solutions
Systems & Components also hosted a comprehensive educational programme centred on the keynote theme of ‘Future Farming’ which rested on four pillars: efficiency, reliability, ergonomics/safety and resources/environmental protection. All activities within the educational programme revolved around the keynote theme and those four subject fields, comprising Technology Talks on a wide range of topics, guided Pathways and a ‘Special Show’ featuring 3D printing – a technology of the future which met with great interest from the farming industry.
A dialogue across disciplines
Dr Andreas Herrmann, agricultural expert of VDI (the German Association of Engineers) commented on the cross-industry concept of the suppliers’ platform: “Farm machinery is technology at its most sophisticated. Farm machines and their components have developed into very complex units. Synchronizing and networking these mechanical, hydraulic and electronic assemblies in an optimum way is fundamental to dependable operation. This holistic approach requires input from all industries. ‘Future Farming’ is an important pointer to the way ahead for agriculture, and Systems & Components is the ideal platform.”

Success continued
Systems & Components project manager Dr Raffaele Talarico confirms the great success of the suppliers’ platform: “Arranging exhibitor stands by product type proved to be beneficial for visitors, for example purchasers, who easily found all relevant persons to talk to right in the centre of the show. We perceive strong growth in the mobile application supplier market in various industries.
Systems & Components will be held from 14 to 18 November 2017 (Preview Days: 12 and 13 November) in Hanover, Germany. More on Agritechnica at www.agritechnica.com and Systems & Components at www.systemsandcomponents.com
About Systems & Components
Systems & Components was first established as an independent area under the umbrella of the world’s largest agricultural trade fair, Agritechnica, in 2013. Systems & Components offers suppliers an international professional platform to present systems, modules and components for the agricultural engineering industry and related industrial sectors. The first Agritechnica was held in 1985, and then every two years in Frankfurt am Main. The world’s leading trade fair for agricultural engineering has been held in Hanover since 1995.
The organizer, DLG (Deutsche Landwirtschafts-Gesellschaft, or German Agricultural Society), based in Frankfurt am Main, was founded by the engineer and writer Max Eyth in 1885 and has over 26,000 members today. The independent DLG promotes exchanges of knowledge and shapes opinion as an open forum. Over 200 full time employees and more than 3,000 voluntary experts devise solutions for the agricultural and food sectors. The DLG’s well-known test centre for technology and farm inputs, which is the largest of its kind in the world, is accredited and notified nationally and internationally.
The DLG has organized trade exhibitions in the agricultural and food sectors for over 130 years. The best-known leading trade fairs apart from Agritechnica include EuroTier, EnergyDecentral and, with Koelnmesse, Anuga FoodTec.
Systems & Components
Exhibitor Contact:
Dr. Raffaele Talarico
Exhibitor Support Services and Technical Programme
Tel: +39 051 632 1270
Fax: +49 (0)69 24788 8557
Mobile: +39 (0)389 422 7414
Company Contact : Pressekontakt:
DLG Service GmbH Benson GmbH
Communications Department – Press Agentur für angewandte Kommunikation
Dr. Malene Conlong Gisela Benson
Eschborner Landstraße 122 Hangstrasse 18
60489 Frankfurt am Main 86922 Eresing
Germany Germany
Telefon: +49 (0)69 247 88-237 Telefon: +49 (0)8193 937393
Telefax: +49 (0)69 247 88-112 Telefax: +49 (0)8193 937395
m.conlong@dlg.org info@agentur-benson.de
www.DLG.org www.agentur-benson.de
Please refer any publications, links or print editions to the agency